SEO optimisation of structure and copy

We put the technical setup and the structure in order and stop pages from competing for the same queries. Rankings depend on the market, so we promise the work, not a position in the results.

Discuss SEO What needs to be defined

Capabilities

What the optimisation includes

The work follows an agreed scope: from the technical check to the structure of sections and the copy on the pages.

It starts with a check, not with hypotheses
The visual design of the pages is already a redesign
It does not promise positions in the search results

We check the technical setup

Indexing, speed, markup errors and duplicate pages.

We remove cannibalization

We merge or refocus pages competing for the same query.

We collect search queries

What clients search for and which answers the site is missing.

We separate the language versions

How the pages in different languages are linked to each other.

Result: a technical setup without errors, query cannibalization removed and a ready set of files with the changes.

What you get

We define the boundaries of the solution in advance

We work this out before the project starts: fewer changes along the way and fewer questions at launch.

Services website
Catalog
Blog and resources
Multilingual website

Clear scope of work

We know what the project includes and what affects the outcome.

Realistic timelines

We agree the timelines around your tasks, not around guesswork.

Fewer reworks

We take the important details into account in advance, not as we go.

Transparent requirements

We record what we agree in writing and in plain language.

Result of this stage: an agreed outline of the solution before the work starts.

Other services

What else we can do for your process

If the task is broader than a single scenario, we bring in adjacent services and put the whole solution together.

When enquiries keep comingAI chatbotsAnswers from an agreed source and passes complex cases to a specialist.When there is a lot of routineProcess automationParses documents, keeps records and prepares drafts.When systems need connectingAI integrationsSearches your materials and moves data between systems.When you need a separate productCustom AI applicationsGuides users through a scenario with roles in mind, with AI helping at the right points.When it is unclear what holds the site backWebsite auditAn independent review of the site – from legal risks to speed and conversion.When the site has fallen behind the businessWebsite redesignWe rebuild the page structure and the interface around your current goals.

From the task to the rollout

A clear path from the process to the launch

The scope, the timelines and the support depend on the process, the data and the integrations. We name them once we have reviewed your task.

Process review

Stages, people involved, sources and data quality.

Scope agreement

Responsibility, human review and acceptance criteria.

Development and testing

We build the solution and test it against real scenarios.

Launch and support

We launch it and support it within the agreed limits.